In 2020, Gary was delighted to receive an Innovation in Wool Award for our wool-based tree shelters. The award is given annually by The Worshipful Company of Woolmen and The Company of Merchants of the Staple of England to people who show the most innovative use of wool in any commercially viable application.
When he received the award, Gary said, “I’m thrilled to accept this award and am confident that we’ll be able to meet the huge demand for wool-based biodegradable tree shelters. We aim to be market leaders producing 20 million tree shelters for the UK in the next five years, all made from wool.”
To illustrate our progress, from September 2022, we’ll be buying 78,000 square metres of wool a month sourced from over 1,200 British sheep farmers.